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Absynthe Minded launches The Most Exclusive Video Ever

Today, Belgian band Absynthe Minded is exclusively releasing the music video for Space, the first single from their new album As It Ever Was, to radio listeners all over Europe. The video won't be on TV, neither will it be available via YouTube or any other music site. Moreover, you will only be able to watch the video while Space is actually playing on the radio.

Rambla was asked to work together with a host of companies to realize this concept, devised by mortierbrigade together with Absynthe Minded. The song is given a digital watermark (technology by Intrasonics) which is detected by an iPhone app (developed by Momads) as soon as Space starts playing on one of the participating radio stations. As a result, the video becomes available on the mostexclusivevideoever.com (designed by mortierbrigade, developed by Wijs).

To make sure that the video can be started just in time, Rambla developed a dedicated web-service which allows the site to remotely launch the video stream on our CDN. After the clip has finished playing, a making-off video is relayed until one of the participating radio stations starts playing the song again.

Mar

In: Streaming, APIs, Wowza

Rambla streaming Red Bull soundclash

Red Bull Soundclash is set to land in Antwerp on Friday, where the Lotto Arena becomes a real arena in which Belgian rock band Triggerfinger goes up against the Dutch rappers of De Jeugd van Tegenwoordig. The event, described as an 'unparalleled live music conversation and performance between two musical acts with diverse sounds, styles and creativity', is sold out, but the entire concert will be streamed live through the Humo website (the stream will also be available on iPhone, iPad and Android devices).

Rambla was asked to deliver the encoding and streaming solution for this event by Jet Import, Belgian importer of Red Bull and other top beverage brands, like we did last summer for the legendary Red Bull 'rooftop concert' by Triggerfinger on top of the MAS museum.

To watch the Red Bull Soundclash, tune into humo.be on Friday March 16 at 20:00 CET.

Mar

In: Livestream

Fan the Flame and drive off in a brand new Mini

Car manufacturer Mini asked agency.com (TBWA) to design a promotional eye catcher for the annual Motor Show in Brussels. The creative people at agency.com came up with an original idea for an interactive social media campaign: position a Mini Countryman on the slope of a ramp, face down. Secure the car with a rope. Place a bunsen burner underneath the rope. Send a live feed of the setup to the Mini Facebook fanpage, and let visitors have a shot of fire to burn that rope. When it snaps, you drive off with the car.

Agency.com contacted Rambla to help them overcome the technical challenges it was facing when implementing the concept. After setting up a Wowza powered dedicated media server, a Rambla developer joined the technical team at agency.com to assist them in building a custom Wowza module that would manage the player's queue (which is quite complex in itself, as people who are waiting in line for their turn can challenge higher ranked fellow players to better their own ranking) on the one hand, and the chip card that ignites the actual flame on the other.

The setup at the Expo grounds entails two Sony BRC-700 series camera's in all-weather housings, a joystick to control the camera's position and angle, and our own custom built media encoder. The flame is captured in close-up, and displayed as an inset in a wider overview shot, to be broadcasted as one single live stream. On the server side, a low-latency streaming application minimizes the delay between the player's push on the button and the actual ignition of the burner.

Play while you still can, as the car is dangling on a pretty thin rope by now!

UPDATE: after almost 30.000 burns, the rope snapped on Sunday morning 22 January. Congrats to Ilse Verhaert, who is now the lucky owner of the Mini!

Jan

In: Livestream, Wowza

Mobistar Icebreaker campaign

For the Mobistar 2011 end-of-year campaign, interactive agency prophets developed an online Flash game which involved a three cubic meters ice cube, a dozen ice breakers armed with bunsen burners, ice picks and chisels, and five video cameras streaming live in HD. The giant ice cube contained lots of colorful Mobistar tokens, each color representing a different prize. The Flash application allowed viewers to select a certain area of the ice cube and choose an available tool. One of the ice breakers would then use the tool to operate on the selected area for thirty seconds, trying to reach one of the tokens.

For the setup and configuration of the live stream, prophets contacted Rambla. We installed five Axis P3344 cameras, one on each side of the ice cube plus an additional one to provide site visitors with an overview shot. The cameras were attached to a truss around the ice cube, using braces and iron bars. They were protected by a weatherproof enclosure, which effectively defied some heavy storm winds.

The result was a successful online campaign, with five camera's streaming 720p HD live video non-stop during the whole campaign period. These high quality live streams were delivered via the Rambla CDN in order to provide the best possible viewing experience and to guarantee permanent uptime, even under peak traffic conditions.

Jan

In: Livestream

TEDX Brussels 2011 livestream, powered by Rambla

This year's edition of TEDxBrussels is (once again) sold out.

However, you should not despair if you're interested in presentations about 'life in the deep future' by speakers like Luc Montagnier (Nobel Prize winner, famous for the discovery of the HIV virus), Esther Dyson (astronaut and space entrepreneur), Jacques Vallee (one of the builders of Arpanet and America’s chief ufologist) and Paddy Ashdown (British politician, ex-leader of the Liberal Democrats), as Rambla is live-streaming the entire event.

So, feel free to watch the TEDxBrussels livestream and pick up some fresh ideas about what our future will look like.

Nov

In: Livestream

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