Contact us +32 498 138 661

info@rambla.be

    Home

    Advertising & marketing

    Focus WTV delivers video to tablets and mobile devices

    Focus WTV - Regionale Media MaatschappijRMM (Regionale Media Maatschappij), operator of the regional TV broadcaster Focus WTV and Picstory media productions, has been a long time Rambla customer, relying on us for transcoding and media delivery for its web tv channel kusttv.be and focus-wtv.tv.

    Their online video workflow is a fine example of how a media company can deliver in-house created news stories almost instantaneously. Video editors simply drop a reportage in a transcoding hotfolder, after which our web services take care of encoding to several formats and creating thumbnails. As soon as the encoded media is ready for viewing, metadata is exported to the website's back-end and the content manager is notified he needs to complete the title and summary, and publish the item.

    Earlier this year RMM launched a completely overhauled website, built and designed by Nascom and powered by the ubiquitous open source CMS Drupal.

    For the video player RMM turned to Rambla, with a set of well-defined requirements: support for mobile devices and advertising pre-rolls, and easily embeddable on partner web sites.

    The Rambla developers came up with a solution that is built around the well-known Jeroen Wijering FLV player, supporting both Flash based devices and platforms, as well as the latest generation of smartphones and tablets which have built-in support for HTML5 video. Video is delivered as a segmented HTTP stream, using Apple's HTTP Live Streaming protocol (commonly known as “HLS”). Quality of the stream adapts to bandwidth conditions, in a way that's completely transparent to the end-user.

    Mobile & tablets | Video workflow automation | Encoding | HTML5
    Rambla streaming Red Bull soundclash

    Red Bull Soundclash is set to land in Antwerp on Friday, where the Lotto Arena becomes a real arena in which Belgian rock band Triggerfinger goes up against the Dutch rappers of De Jeugd van Tegenwoordig. The event, described as an 'unparalleled live music conversation and performance between two Red Bull Soundclashmusical acts with diverse sounds, styles and creativity', is sold out, but the entire concert will be streamed live through the Humo website (the stream will also be available on iPhone, iPad and Android devices).

    Rambla was asked to deliver the encoding and streaming solution for this event by Jet Import, Belgian importer of Red Bull and other top beverage brands, like we did last summer for the legendary Red Bull 'rooftop concert' by Triggerfinger on top of the MAS museum.

    To watch the Red Bull Soundclash, tune into humo.be on Friday March 16 at 20:00 CET.

    Livestream
    Fan the Flame and drive off in a brand new Mini

    Car manufacturer Mini asked agency.com (TBWA) to design a promotional eye catcher for the annual Motor Show in Brussels. The creative people at agency.com came up with an original idea for an interactive social media campaign: position a Mini Countryman on the slope of a ramp, face down. Secure the car with a rope. Place a bunsen burner underneath the rope. Send a live feed of the setup to the Mini Facebook fanpage, and let visitors have a shot of fire to burn that rope. When it snaps, you drive off with the car.

    Mini - Fan the flameAgency.com contacted Rambla to help them overcome the technical challenges it was facing when implementing the concept. After setting up a Wowza powered dedicated media server, a Rambla developer joined the technical team at agency.com to assist them in building a custom Wowza module that would manage the player's queue (which is quite complex in itself, as people who are waiting in line for their turn can challenge higher ranked fellow players to better their own ranking) on the one hand, and the chip card that ignites the actual flame on the other.

    The setup at the Expo grounds entails two Sony BRC-700 series camera's in all-weather housings, a joystick to control the camera's position and angle, and our own custom built media encoder. The flame is captured in close-up, and displayed as an inset in a wider overview shot, to be broadcasted as one single live stream. On the server side, a low-latency streaming application minimizes the delay between the player's push on the button and the actual ignition of the burner.

    Play while you still can, as the car is dangling on a pretty thin rope by now!

    UPDATE: after almost 30.000 burns, the rope snapped on Sunday morning 22 January. Congrats to Ilse Verhaert, who is now the lucky owner of the Mini!

    Livestream | Wowza
    Mobistar Icebreaker campaign

    For the Mobistar 2011 end-of-year campaign, interactive agency prophets developed an online Flash game which involved a three cubic meters ice cube, a dozen ice breakers armed with bunsen burners, ice picks and chisels, and five video cameras streaming live in HD.Mobistar Ice Breaker Campaign The giant ice cube contained lots of colorful Mobistar tokens, each color representing a different prize. The Flash application allowed viewers to select a certain area of the ice cube and choose an available tool. One of the ice breakers would then use the tool to operate on the selected area for thirty seconds, trying to reach one of the tokens.

    For the setup and configuration of the live stream, prophets contacted Rambla. We installed five Axis P3344 cameras, one on each side of the ice cube plus an additional one to provide site visitors with an overview shot. The cameras were attached to a truss around the ice cube, using braces and iron bars. They were protected by a weatherproof enclosure, which effectively defied some heavy storm winds.

    The result was a successful online campaign, with five camera's streaming 720p HD live video non-stop during the whole campaign period. These high quality live streams were delivered via the Rambla CDN in order to provide the best possible viewing experience and to guarantee permanent uptime, even under peak traffic conditions.

    Livestream
    Say it with flowers: Belgian government promotes European Ecolabel

    The Belgian government recently launched an initiative to stimulate the Eco-label, a European logo for products and services that are kinder to the environment. The campaign site comes with an online contest in which 10.000 Eco-label products are given away as prizes. The site itself shows a greenhouse full of flower plants, which is being streamed live around the clock. Players get to answer three question, including a tiebreaker.Ecolabel campaign by the Belgian government Each week, 2.500 winners are presented with their own flower pot from the greenhouse. Each winner can then watch his own flower start to bloom and is assigned one of the prizes depending on the flower's color.

    Antwerp agency These Days, who created the campaign, contacted Rambla to set up two simultaneous live streams from the greenhouse - so the campaign site could switch between them. The streams are broadcasted by Axis IP cameras and delivered via the Rambla CDN. At regular intervals the greenhouse is also being photographed by a multitude of camera's, with the resulting pictures being cut up into more than 10.000 different images. These images are uploaded to the CDN, allowing the winners to closely monitor the budding of their plants. Finally, Rambla also made server-side recordings of the preparations, so they could later be turned into a making-off video.

     

    Livestream | Wowza
    Syndicate content

    No entry barrier

    Start using our services without any setup cost: pay as you go. Our basic services are easy to use. When your online business grows, our full-fledged platform will help you scale up. Need help or advice? Our experts are available every step of the way.

    Customer Driven

    Our flexible, service-oriented architecture is ideally suited for tailor-made projects. Whether you need a custom wowza application, an extension to our APIs or some client-side development, we will strive for the best solution to your needs.

    Live Events

    Take advantage of our experience with streaming live events from all over Europe. We can handle live streaming projects of any scale. Let us broadcast and monitor your live stream to guarantee a successful event.

    Contact us

    Skype

    Rambla can be contacted between 9am and 6pm on business days, by email, phone, Skype or by using the contact form.

     

    Sales and general inquiries:

    info@rambla.be | +32 498 138 661

    Support:

    support@rambla.be | +32 3 808 20 17

    Address:

    De Winterstraat 26, 2140 Antwerpen

    © 2005-2012 Rambla bvba | Contact us | Terms of Use | Privacy Policy | Customer agreement