RMM (Regionale Media Maatschappij), operator of the regional TV broadcaster Focus WTV and Picstory media productions, has been a long time Rambla customer, relying on us for transcoding and media delivery for its web tv channel kusttv.be and focus-wtv.tv.
Their online video workflow is a fine example of how a media company can deliver in-house created news stories almost instantaneously. Video editors simply drop a reportage in a transcoding hotfolder, after which our web services take care of encoding to several formats and creating thumbnails. As soon as the encoded media is ready for viewing, metadata is exported to the website's back-end and the content manager is notified he needs to complete the title and summary, and publish the item.
For the video player RMM turned to Rambla, with a set of well-defined requirements: support for mobile devices and advertising pre-rolls, and easily embeddable on partner web sites.
The Rambla developers came up with a solution that is built around the well-known Jeroen Wijering FLV player, supporting both Flash based devices and platforms, as well as the latest generation of smartphones and tablets which have built-in support for HTML5 video. Video is delivered as a segmented HTTP stream, using Apple's HTTP Live Streaming protocol (commonly known as “HLS”). Quality of the stream adapts to bandwidth conditions, in a way that's completely transparent to the end-user.