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On Sunday May 17th 2009, more than 30,000 concurrent online viewers, some as far away as New Zealand, Aruba and Argentina, witnessed the birth of Kai Mook, the first-ever elephant born at the Antwerp Zoo.
In the course of the weekend, more than 350,000 viewers enjoyed a front row seat, with an average viewing time of 1 hour and 35 minutes.
Since elephant births are notoriously unpredictable, a Rambla Broadcaster was set up at the Zoo months in advance. During this period, the broadcast was tested at regular intervals by Rambla engineers, who also kept monitoring the live-stream throughout the final weekend, adding bandwidth capacity when needed. After the birth, clips of Kai Mook's first steps were immediately transcoded and published to the Rambla CDN for on-demand viewing.
The huge success of this Web 2.0 campaign by ad agency Boondoggle has proven that scalability and reliability are key issues when streaming a live event. The Rambla CDN allowed the Antwerp Zoo to handle such peak traffic conditions in an efficient and cost-effective way.