Say it with flowers: Belgian government promotes European Ecolabel

The Belgian government recently launched an initiative to stimulate the Eco-label, a European logo for products and services that are kinder to the environment. The campaign site comes with an online contest in which 10.000 Eco-label products are given away as prizes. The site itself shows a greenhouse full of flower plants, which is being streamed live around the clock. Players get to answer three question, including a tiebreaker. Each week, 2.500 winners are presented with their own flower pot from the greenhouse. Each winner can then watch his own flower start to bloom and is assigned one of the prizes depending on the flower's color.

Antwerp agency These Days, who created the campaign, contacted Rambla to set up two simultaneous live streams from the greenhouse - so the campaign site could switch between them. The streams are broadcasted by Axis IP cameras and delivered via the Rambla CDN. At regular intervals the greenhouse is also being photographed by a multitude of camera's, with the resulting pictures being cut up into more than 10.000 different images. These images are uploaded to the CDN, allowing the winners to closely monitor the budding of their plants. Finally, Rambla also made server-side recordings of the preparations, so they could later be turned into a making-off video.